Add just one of the extra benefits to the cost of the book and you’ve got a good deal. Add the rest and you truly have a fantastic deal.

The problem with this statement is that only the BOOK is really a quantifiable, tangible item. The value of all the other is entirely based on the perception and needs of the recipient. If, for example, I can’t stand to read online (and don’t want to spend money to print hundreds of pages) the ebook is of no value TO ME. If I don’t need home-based tax advise, then TaxWise doesn’t add value.

The founders have put together a good package, but it simply won’t be valuable to EVERYONE. We need to understand those personal differences when presenting this package.

I completely agree. We do need to understand personal differences, which I do. Naturally, value is all in the eye of the beholder.

For a moment lets imagine a child playing in the hills of Africa. He picks up an interesting stone and takes it home to add to his treasured collection of rocks. What’s the value to the child? Perhaps it is simply the joy that it brings to him when he looks at it. Perhaps it is the knowledge that he now has the largest rock collection in his village. Perhaps it is because he can use it with a sling-shot to kill his families next meal. But it is still, at that moment in time, of value to him.

What if that same beautiful stone was a diamond that could be cut into many smaller pieces, polished, and sold on the diamond market? What if something that was valued simply as another rock to add to the collection could suddenly feed his family for a long time to come. What if it could pay for his education? The value is suddenly tangible isn’t it. But until it was cut, polished, and sold it didn’t have the tangible value that it does even in it’s uncut form.

The value of many of the other BookWise benefits may not be tangible, but they can certainly lead to tangible results.

For example, I personally don’t read many eBooks. But one of the recent featured ones was Robert Allen’s “Start Your Day with Power” was of interest to me. Up to that point it was a perceived potential value. That month it was of value to me.

Also, anyone who enrolls into BookWise with the intent of making a profit then has a home-based business and does their work from home would benefit from the TaxWise training. I’ve done business taxes now for 12 years and I’ve learned things in the Tax Wise training that I didn’t know before. So someone may have the perception that it isn’t of value, when it could be. Until someone actually uses something and implements it is often difficult to really understand the overall value.

Services have value. One can also roughly base the value of the package based on what it would cost to get those services if they paid for them elsewhere. For example, getting financial mentoring form Robert Allen and Richard Paul Evans would literally cost hundreds of dollars an hour for one-on-one mentoring. What’s the value if you get it at the same time as others? Does that mean suddently that the information they have to share isn’t of value? Some people see the value and are willing and able to pay the higher price of one-on-one mentoring. What is worth is depend on what they do with it. It could be worth hundreds, thousands, or millions. It is up to the person to take the knowledge and put it to use.

For the TaxWise training one could look at the cost of a similar series of seminars to help determine a more “tangible value.”

This months audio book “The 7 Habits Of Highly Effective People” by Steven R. Covey has a suggested retail price of $49.95. It sells on Amazon for $32.97. True, Amazon’s comes on disc, but to have it included in my bundle of benefits for this month is a good value to me personally. Is the tangible value of that item then $49.95, or is it $32.97. Or is it less because I don’t have a CD to touch and feel?

The point of the article wasn’t that each and every item was going to be of value to each and every person each and every month. The point of the article was that the entire bundle of benefits if of tremendous value. Valuable to me, and the potential to be valuable to many people. Of value to a person in some far away country that doesn’t yet know how to read? Perhaps not.

Bottom line, if the average American BookWise took advantage of all that BookWise has to offer of all that it has to offer it is a fantastic deal.